ATTRACTION
National and Regional Learner Attraction Campaigns
Recruiting learners for funded training programmes requires more than simply posting a course online. It requires targeted marketing, strong candidate reach and a deep understanding of how to engage job seekers who are ready to take the next step into training and employment.
At Workstrata, we specialise in delivering national and regional learner attraction campaigns that connect training providers with motivated candidates across the UK.
Using a combination of digital marketing, candidate databases and targeted outreach, we ensure training providers have access to a consistent flow of applicants for their courses wherever they are delivering.
Our campaigns are designed to identify, attract and engage job seekers who are actively looking to gain skills and move into employment.
Workstrata has built one of the largest candidate networks within the skills and employability sector.
With over 1.6 million candidates in our database and thousands of new applicants joining every week, we are able to quickly connect training providers with individuals who are actively seeking training and job opportunities.
This national reach allows us to support programmes across major cities and regions including:
London, Birmingham, Manchester, Leeds, Sheffield, Liverpool, Newcastle, Sunderland, Nottingham, Leicester and beyond.
A National Network of Job Seekers
Targeted Campaigns That Deliver Results
Every training programme is different. That’s why our learner attraction strategy is tailored to the location, sector and eligibility requirements of each course.
Our campaigns combine multiple channels to maximise reach and engagement, including:
Digital Marketing Campaigns
Targeted online campaigns designed to reach job seekers searching for training and employment opportunities.
Candidate Database Outreach
Direct engagement with candidates already interested in training and job opportunities.
Regional Targeting
Location-specific campaigns designed to recruit learners within the delivery area of each course.
Application and Pre-Screening
Our team manages candidate applications and initial screening before introducing learners to providers.
